How Adelaide businesses can use Google Insight to help their SEO
To use “Web”, “Web Site” or “Website”? That is the question.
ninety four digital is a web development agency, and a Search Engine Optimisation (SEO) consultancy. So when we found ourselves wondering what variation of the word “website” we should use, we turned to Google Insight.
What is Digital Marketing?
This blog entry describes a range of digital marketing elements, and discusses how they can be useful to your business.
Reading the tealeaves: Analytics Versus AdWords
Reading the Tealeaves: Analytics Vs. AdWords
Reading the Tealeaves: Analytics Vs. AdWords
Reading Google Analytics and AdWords data is your key to success
Google’s AdWords program lets you promote your site against keywords for which you are not yet visible (and of course for those which you are). AdWords delivers new customers to your website and yields valuable data about how people are searching for the services you provide. Importantly:
- Analytics delivers information about how people are finding your site.
- AdWords delivers information about how people are trying to find the products and services that you offer.
Facebook has nothing to do with friendship
Facebook for business is about engagement
Facebook for business is about engagement
Especially if you’re using Facebook for business
As an important social concept, the term “friend” has been hijacked by Gen Y… and your correspondent – as a cusp-ish X’er – is still not that happy about it. Enter the term “Like”. Like is to “love and hate” as luke warm water is to “fire and ice”. It’s ambivalent. In the middle. Neither here nor there. Fish nor foul.
But this blog’s not about social media vocabulary, it’s about brand awareness.
So You’ve Purchased a Domain Name…
What's in a Domain Name?
What's in a Domain Name?
What is a Domain Name?
Well, firstly you need to know what a Domain Name is. A domain name (eg, ninetyfour.com.au) is the human readable address for your website, which tells your web browser where the files are located for your website.
IP Addresses Make the World Turn
You see, the internet actually runs on things called IP (Internet Protocol) addresses. Currently, IP addresses look like this: xxx.xxx.xxx.xxx, where the x’s are numbers.
You must have a Digital Marketing strategy
Digital Marketing starts with measurement
Digital Marketing is now!
Digital Marketing (DM) and Search Engine Optimisation (SEO) both start with measurement. If you can measure it, you can manage it, and this is never more true than in the online world. In this blog I’ve written a number of articles that cover Digital Marketing checklists and Digital Marketing Return on Investment, but the piece of work that delineates between success and failure is the digital marketing strategy.
So what’s in a Digital Marketing Strategy?
There are three key elements to a digital marketing strategy:
Digital Marketing has the highest ROI – True or False?
Don’t believe the hype
When done well, Digital Marketing will provide a very nice return on investment, thank you very much. When done poorly, your investments will be ineffective and misguided, leaving your business invisible and languishing.
How to start a digital marketing campaign
Digital Marketing: “I get it, but I don’t know how to do it?”
That’s something I hear a lot as I work with my clients here in Adelaide and more broadly across Australia. Kick-starting your online presence is daunting. As a general rule of thumb, it will takes more time, effort, cash and emotional energy than you at first think. Finding a partner to help set your expectations up front, and documenting a clear strategy and plan are essential first steps.
You should also anticipate a skills shift in your team. If it’s just you doing the work, then you’re going to find yourself shouldering a significant burden. A web site is a powerful marketing tool, but only if you feed the beast.
Busking in Adelaide’s Rundle Mall has gone social
In Adelaide last week…
I was wandering down Rundle Mall when I heard (rather than “saw”) one of the old stalwart buskers in full flight. There were hundreds of sets of toes carefully edged up to the rope laid out demarcating the extent of the his stage. In fact, so big was the crowd that I couldn’t get a look at what the performance was. I knew his voice though, so most likely I’d seen it before.
The .com Versus .com.au Decision
Think Local First, Global Later
When selecting your domain name, you’re confronted by a number of decisions.
Firstly, there’s the .com, .com.au, .net, .biz, .org, .info, etc. decision. All of these are valid domain extensions provided they’re put to the correct use.
